Amazon intensifies its fight against counterfeiting by destroying six million products
Amazon destroyed six million counterfeit products in 2022. Photo: Courtesy Amazon.
According to the Annual Brand Protection Report, Amazon destroyed more than 6 million counterfeit products in 2022 worldwide, twice the number destroyed in 2022.
"Counterfeiters run the gamut from luxury to everyday items," Dharmesh Mehta, Amazon's vice president, in charge of partner seller services for the company, told reporters.
Last year, the company, through the Amazon Counterfeit Crimes Unit (CCU), sued or referred to the competent authorities more than 1,300 suspected counterfeiters in the United States, the UK, Europe and China.
How does Amazon combat counterfeit products?
The company has helped educate about the harms and dangers of counterfeit products in partnership with the US Chamber of Commerce and US Customs and Border Protection.
Through marketing campaigns, the company helps educate consumers on how to shop safely and ensure they purchase authentic products.
In addition, Amazon has invested more than 1.2 billion dollars and has hired more than 15,000 employees, including experts in Artificial Intelligence programs and specialized researchers.
Amazon has a policy that all products sold must be genuine, and non-compliance with this policy may result in loss of selling privileges, hold on funds, and disposal of inventory in its fulfillment centers.
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Amazon said that, during the year 2022, it prevented the creation of more than 800,000 new selling accounts, which in turn prevented dishonest sellers from listing products for sale.
The previous figure dropped significantly, since in 2021 it was 2.5 million accounts and 6 million accounts in 2020.
Amazon saw a significant decrease in the number of valid infringement notifications sent by brands.
During the year 2022, the adoption of trademark protection programs continued to increase and a decrease of more than 35% was observed in the total number of valid infringement notifications filed by brands in the Trademark Registry.